Agency Bytes Podcast

Agency Bytes is a video podcast series that packs a ton of important agency information on one topic, from one expert into a 25-minute brief.

Why 25 minutes?

Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting.

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Steve Guberman Steve Guberman

Ep 051 – Debra Rizzi, Rizco Design - WBENC Agency Tips

In episode 051, I had the great privilege of speaking with my long-time friend, Debra Rizzi, partner and president of Rizco, a women-owned brand-led marketing agency. We got to discuss the launch and evolution of her agency nearly 25 years ago, the benefits of becoming a certified woman-owned business, and the integration of new tools and processes like EOS. She emphasizes the importance of community involvement and maintaining core values and culture in her agency. She also talks about her day-to-day responsibilities and offers business advice, including the significance of gratitude and self-acknowledgment.

Key Takeaways

  • Launching a business can arise from unexpected circumstances and opportunities.

  • Becoming a certified woman-owned business can open doors and provide access to funding and resources.

  • Integrating new tools and processes can enhance efficiency and effectiveness.

  • Community involvement and maintaining core values and culture are essential for long-term success.

  • Expressing gratitude and acknowledging personal achievements are important for personal and professional growth.

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Do you know someone with expert knowledge on a topic that agency owners would love, drop me a note, and let’s get them on!

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