Agency Bytes Podcast
Agency Bytes is a video podcast series that packs a ton of important agency information on one topic, from one expert into a 25-minute brief.
Why 25 minutes?
Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting.
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Ep 052 – Tracy Goodheart, The PR Accelerator – Standing Out in the Crowd
In this episode, I got to talk to Tracy Goodheart from The PR Accelerator about her journey from being a journalist to helping individuals and brands attract sustained media attention without a publicist. She discusses the evolution of social media and its impact on journalism, emphasizing the importance of earned media over social media for brand credibility. Tracy also highlights the value of creating a messaging system and leveraging ghostwriting to elevate thought leadership within agencies. She advises agency owners to seek external validation and shares her insights on standout strategies in the marketplace.
Takeaways
Earned media is more valuable than social media for brand credibility.
Creating a messaging system can help streamline communication and ensure consistency.
Ghostwriting can elevate thought leadership within agencies and humanize senior leadership.
Seeking external validation can boost self-confidence and protect against workplace bullying.
