Agency Bytes Podcast
Agency Bytes is a video podcast series that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting.
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Ep 056 – Wayne Pelletier, Resonant Pixel Company – Selling Productization
In this episode, Wayne Pelletier, founder of Resonant Pixel Co, discusses the process of productizing agency services and the benefits it brings. He shares his journey from being a marketing assistant to launching his own agency and explains why he chose to focus on Squarespace as the platform for his services. Wayne emphasizes the importance of niching down and serving a specific audience, as well as the mindset shift required to transition from a project-based model to a subscription-based model. He also highlights the challenges and rewards of productization and the potential for scalability and growth.
Key Takeaways
Productizing agency services involves niching down and focusing on a specific audience or platform.
A subscription-based model can provide more predictable revenue and eliminate the feast and famine cycle of project-based work.
Choosing the right platform, such as Squarespace, can offer stability, scalability, and the ability to hire predictably for talent.
Productization requires a mindset shift from being a designer to being a business owner, focusing on access to expertise and lifetime value.
Chapters
00:00 Introduction and Pronunciation
08:10 Transitioning to a Subscription-Based Model
12:54 The Benefits of Productization and Lifetime Value
23:04 Serving Small Businesses and Providing Relief
