Agency Bytes Podcast
Agency Bytes is a video podcast series that packs a ton of important agency information on one topic, from one expert into a 25-minute brief.
Why 25 minutes?
Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting.
Listen & subscribe on the platform of your choice
- Marketing
- Systems
- Operations
- Account- Growth
- Leadership
- Client-Relationships
- Niching
- Mindset
- Culture
- Performance
- Strategy
- Ethics
- Woman-Owned
- Partnerships
- Change-Management
- Digital-Nomad
- Coaching
- M&A
- Positioning
- Lead-Generation
- Education
- Agency Services
- Branding
- Thought-Leadership
- Engagement
- Social
- Metrics
- Pipeline
- Scaling
- Pitching
- AI
- Author
- Work-Life-Balance
- Delegation
- Scope
- Account-Management
- Apps
- Copyright
- Profit
- Media
- VA
- Pricing
- Minority-Owned
- Married-Couple-Owned
- RevGen
- Burnout
- Women-Owned
- Productization
- Project-Management
- Personal-Care
- Affiliate-Marketing
- RFP
- Mental-Health
- Presenting
- Public-Relations
- ADHD
- Legal
- Money
- Sales
- WBENC
- Time-Tracking
- EOS
- Business-Development
- B-Certified
Ep 050 – Ilise Benun, Marketing Mentor – The Simplest Marketing Plan
With the launch of Season Two of Agency Bytes, I'm thrilled to introduce an extraordinary guest for this momentous occasion – Ilise Benun from Marketing Mentor. Ilise is not only a longtime friend but also someone I've admired for decades. In this episode, I had the privilege of delving into Ilise's invaluable insights on her "Simplest Marketing Plan" and how she guides creative professionals to success by helping them focus and identify their market. We discuss the importance of cultivating a deep, focused niche and Ilise lays out actionable steps to achieve this.
Ilise believes that building your business should be enjoyable and shares her observations on why many agency owners struggle with their marketing efforts due to being too close to their businesses. We dissect the difference between horizontal and vertical niches, exploring how the latter can significantly boost marketing endeavors. Ilise also emphasizes the significance of sub-niches and provides guidance on expanding into new niches.
Furthermore, Ilise outlines her comprehensive program focusing on marketing, money, and mindset, identifying these as key areas of weakness for most creatives. We also challenge the notion that referrals are always beneficial and discuss strategies to overcome complacency in business development.
Tune in to uncover some of the invaluable secrets Ilise has accumulated over her more than 30 years as a creative business coach. This episode is packed with actionable insights and wisdom you won't want to miss!
