Agency Bytes Podcast
Agency Bytes is a video podcast series that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting.
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Ep 061 – Brooke Sellas, B Squared Media – Connecting Conversations
In this episode, I got to interview Brooke Sellas, CEO of B Squared Media, a boutique digital marketing agency. We discuss Brooke's journey of starting her agency, the importance of social care, and bridging the gap between marketing and sales. Brooke shares valuable insights and advice for agency owners from her book, “Conversations that Connect.” and insights on how they leverage social care for their clients. We also briefly touched on navigating the intricacies of working side-by-side with a spouse.
Key Takeaways
• Starting an agency requires taking risks and seizing opportunities.
• Social care is about acquiring and retaining customers through social media.
• Social engagement is crucial for building brand loyalty and trust.
• Bridging the gap between marketing and sales is essential for business success.
Chapters
00:00 Introduction and Background
03:00 Starting B Squared Media
06:00 Working with Spouse and Team Dynamics
09:00 Brooke's Role as CEO and Visionary
12:00 Defining Social Care
16:00 The Importance of Social Engagement
20:00 Bridging the Gap Between Marketing and Sales
28:00 New Hobbies, Tools, and Business Advice
Brooke Sellas is shaping the future of digital marketing, one conversation at a time. As a CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, "Conversations That Connect," she's charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast, or from one of two courses she teaches at the University of California, Irvine.
Contact Brooke and download B Squared Media’s 2023 Social Care Report:
https://bsquared.media/the-state-of-social-care-2023/
Ep 051 – Debra Rizzi, Rizco Design - WBENC Agency Tips
In episode 051, I had the great privilege of speaking with my long-time friend, Debra Rizzi, partner and president of Rizco, a women-owned brand-led marketing agency. We got to discuss the launch and evolution of her agency nearly 25 years ago, the benefits of becoming a certified woman-owned business, and the integration of new tools and processes like EOS. She emphasizes the importance of community involvement and maintaining core values and culture in her agency. She also talks about her day-to-day responsibilities and offers business advice, including the significance of gratitude and self-acknowledgment.
Key Takeaways
Launching a business can arise from unexpected circumstances and opportunities.
Becoming a certified woman-owned business can open doors and provide access to funding and resources.
Integrating new tools and processes can enhance efficiency and effectiveness.
Community involvement and maintaining core values and culture are essential for long-term success.
Expressing gratitude and acknowledging personal achievements are important for personal and professional growth.
