Ep 015 – Lee McKnight Jr, RSW/US
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Featuring: Lee McKnight Jr, RSW/US
In this episode, Lee and I talked a lot about how business development for agencies has evolved, what agencies can be doing to deepen their relationships and pipeline, some of the systems they could be using, and ways to differentiate themselves from other agencies. We also talked about the economics and logistics of keeping business development efforts in-house vs. outsourcing.
Lee McKnight Jr. is the Vice President of Sales for RSW/US in Cincinnati, Ohio. They are a new business development firm that works solely with agencies, PR, and marketing services firms. Lee earned his undergraduate degree at the University of Kentucky and JD from Cumberland School of Law in Birmingham, Alabama. After graduating from law school, he worked for an internet healthcare start-up in Nashville until the bubble burst in 2000.
Fast forward through some interesting marketing and sales positions to RSW/US where Lee has worked with agencies of all types to help drive their new business efforts. Married with two children, he’s a big fan of history, comics and horror novels, and plays in a few bands in Louisville and Cincinnati when time permits.
Connect with Lee at www.rswus.com or via email.