Ep 006 – Bringing Digital In-house
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Featuring: Don Seckler, Peak Inbound Marketing
In this episode, Don and I explored why creative and traditional agencies should bring digital in-house. Don lays out the plan for what it takes to build out an in-house digital marketing team to drive long-lasting results for clients and recurring revenue for your agency. Don shares some of his secret sauce on how he’s been leading digital marketing for agencies and really delivering amazing results for everyone.
Don Seckler, the founder of Peak Inbound Marketing, has over 25 years of experience in traditional direct response marketing. He has also been a digital marketer since the beginning. Don was one of the first to use Twitter, Facebook, and Google Ads. He was in the trenches as the web came to life in the mid-1990’s and has been developing and executing successful digital marketing campaigns since then.
Now Don drives digital marketing strategies for clients that generate hundreds of thousands of dollars worth of business.
He also has guest lectured at New York University and Baruch College in New York City. You can see Don speaking at various Meet Up groups and other events for a variety of industries around the U.S.
Don has worked in tv commercials, on the Seaside Heights New Jersey boardwalk, and once roadied for Cheap Trick.